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diff --git a/src/utils/seo/common.ts b/src/utils/seo/common.ts
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+++ b/src/utils/seo/common.ts
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+import type { Opt } from '@jet/environment/types/optional';
+import type { Organization } from 'schema-dts';
+import type { WebRenderablePage } from '@jet-app/app-store/api/models/web-renderable-page';
+
+import type I18N from '@amp/web-apps-localization';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+
+export const MAX_DESCRIPTION_LENGTH = 160;
+
+export const AppleOrganization: Organization = {
+    '@type': 'Organization',
+    name: 'Apple Inc',
+    url: 'http://www.apple.com',
+    logo: {
+        '@type': 'ImageObject',
+        url: 'https://www.apple.com/ac/structured-data/images/knowledge_graph_logo.png',
+    },
+};
+
+export function updateCanonicalURL(
+    page: WebRenderablePage,
+    canonicalURL: string,
+): void {
+    const seoData = page.seoData as Opt<SeoData>;
+
+    if (!seoData) {
+        return;
+    }
+
+    seoData.url = canonicalURL;
+}
+
+export function seoDataForAnyPage(
+    page: WebRenderablePage,
+    i18n: I18N,
+): SeoData {
+    const pageTitle =
+        'title' in page
+            ? i18n.t('ASE.Web.AppStore.Meta.TitleWithPlatformAndSiteName', {
+                  title: page.title,
+                  platform: getPlatformFromPage(page),
+              })
+            : i18n.t('ASE.Web.AppStore.Meta.SiteName');
+
+    const description = i18n.t('ASE.Web.AppStore.Meta.Description');
+
+    return {
+        url: page.canonicalURL ?? '',
+        siteName: i18n.t('ASE.Web.AppStore.Meta.SiteName'),
+
+        pageTitle,
+        socialTitle: pageTitle,
+        appleTitle: pageTitle,
+
+        description,
+        socialDescription: description,
+        appleDescription: description,
+
+        width: 1200,
+        height: 630,
+        twitterWidth: 1200,
+        twitterHeight: 630,
+        twitterCropCode: 'wa',
+        crop: 'wa',
+        fileType: 'jpg',
+        artworkUrl: '/assets/images/share/app-store.png',
+
+        twitterSite: '@AppStore',
+    };
+}
+
+export function getPlatformFromPage(page: WebRenderablePage): Opt<string> {
+    return page.webNavigation?.platforms.find((platform) => platform.isActive)
+        ?.action.title;
+}