init commit

34 files changed, 2241 insertions, 0 deletions

diff --git a/src/utils/app-platforms.ts b/src/utils/app-platforms.ts
new file mode 100644
index 0000000..1adb840
--- /dev/null
+++ b/src/utils/app-platforms.ts
@@ -0,0 +1,25 @@
+import type { AppPlatform } from '@jet-app/app-store/api/models';
+
+export const PlatformToExclusivityText: Partial<Record<AppPlatform, string>> = {
+    watch: 'ASE.Web.AppStore.App.OnlyForWatch',
+    tv: 'ASE.Web.AppStore.App.OnlyForAppleTV',
+    messages: 'ASE.Web.AppStore.App.OnlyForiMessage',
+    mac: 'ASE.Web.AppStore.App.OnlyForMac',
+    phone: 'ASE.Web.AppStore.App.OnlyForPhone',
+};
+
+export function isPlatformSupported(
+    platform: AppPlatform,
+    appPlatforms: AppPlatform[],
+) {
+    const dedupedPlatforms = new Set(appPlatforms);
+    return dedupedPlatforms.has(platform);
+}
+
+export function isPlatformExclusivelySupported(
+    platform: AppPlatform,
+    appPlatforms: AppPlatform[],
+) {
+    const dedupedPlatforms = new Set(appPlatforms);
+    return dedupedPlatforms.has(platform) && dedupedPlatforms.size === 1;
+}
diff --git a/src/utils/array.ts b/src/utils/array.ts
new file mode 100644
index 0000000..de9ef96
--- /dev/null
+++ b/src/utils/array.ts
@@ -0,0 +1,33 @@
+/**
+ * Split an array into two groups based on the result {@linkcode predicate}
+ *
+ * Items for which {@linkcode predicate} returns `true` will be in the "left"
+ * result, and the others in the "right" one
+ */
+export function partition<T>(
+    input: Array<T>,
+    predicate: (element: T) => boolean,
+): [Array<T>, Array<T>] {
+    const left: Array<T> = [];
+    const right: Array<T> = [];
+
+    for (const element of input) {
+        if (predicate(element)) {
+            left.push(element);
+        } else {
+            right.push(element);
+        }
+    }
+
+    return [left, right];
+}
+
+/**
+ * Deduplicate the elements of {@linkcode items} by their `id` property
+ */
+export function uniqueById<T extends { id: string }>(items: T[]): T[] {
+    const entries = items.map((item) => [item.id, item] as const);
+    const mapById = new Map<string, T>(entries);
+
+    return Array.from(mapById.values());
+}
diff --git a/src/utils/color.ts b/src/utils/color.ts
new file mode 100644
index 0000000..1d1c334
--- /dev/null
+++ b/src/utils/color.ts
@@ -0,0 +1,168 @@
+import { isSome } from '@jet/environment/types/optional';
+import type {
+    Artwork,
+    Color,
+    RGBColor,
+    NamedColor,
+} from '@jet-app/app-store/api/models';
+
+export type RGB = [number, number, number];
+
+/**
+ * Represents a valid RGB color string, in the format "rgb(r, g, b)" or "rgb(r,g,b)".
+ * @example
+ * "rgb(255, 0, 128)"
+ * "rgb(255,0,128)"
+ */
+type RGBString =
+    | `rgb(${number},${number},${number})`
+    | `rgb(${number}, ${number}, ${number})`;
+
+export const isRGBColor = (value: Color): value is RGBColor =>
+    value.type === 'rgb';
+
+export const isNamedColor = (value: Color): value is NamedColor =>
+    value.type === 'named';
+
+const rgbColorAsString = ({ red, green, blue }: RGBColor): string =>
+    `rgb(${[red, green, blue].map((color) => Math.floor(255 * color)).join()})`;
+
+export const colorAsString = (color: Color): string => {
+    switch (color.type) {
+        case 'named':
+            // `ios-appstore-app` makes use of the this `placeholderBackground` named color,
+            // which it leaves up to the client to manage. Ideally, we could define a CSS property
+            // named `--placeholderBackground`, but the media-apps shared logic to determine Artwork
+            // background color doesn't respect CSS properties, so we are specifying the hex value.
+            // https://github.pie.apple.com/amp-web/media-apps/blame/main/shared/components/src/components/Artwork/utils/validateBackground.ts
+            if (color.name === 'placeholderBackground') {
+                return '#f1f1f1';
+            }
+
+            return `var(--${color.name})`;
+        case 'rgb':
+            return rgbColorAsString(color);
+        case 'dynamic':
+            return colorAsString(color.lightColor);
+    }
+};
+
+/**
+ * Parses an RGB string and returns an array of red, green, and blue values.
+ *
+ * This function extracts the numeric values from an RGB string (e.g., "rgb(255, 0, 128)")
+ * and returns them as an array of numbers.
+ *
+ * @param {RGBString} rgbString - The RGB string to parse.
+ * @returns {RGB} An array of three numbers representing the red, green, and blue values, each between 0 and 255.
+ *
+ * @example
+ * getRGBFromString("rgb(255, 0, 128)")  = [255, 0, 128]
+ */
+export const getRGBFromString = (rgbString: RGBString): RGB => {
+    const rgbValues = rgbString.match(/\d+/g) ?? [];
+    const rgb: RGB = [0, 0, 0];
+
+    for (const [index] of rgb.entries()) {
+        rgb[index] = parseInt(rgbValues[index]);
+    }
+
+    return rgb;
+};
+
+/**
+ * Calculates the relative luminance for an RGB color.
+ *
+ * This function uses a standardized formula for luminance, which weights the red, green, and blue
+ * channels differently to account for human perception.
+ * @see {@link https://en.wikipedia.org/wiki/Relative_luminance|Wikipedia: Relative Luminance}
+ *
+ * @param {RGB} rgb - An array containing red, green, and blue values, each between 0 and 255.
+ * @returns {number} The calculated luminance value, a number between 0 (darkest) and 255 (lightest).
+ */
+export const getLuminanceForRGB = ([r, g, b]: RGB): number => {
+    return 0.2126 * r + 0.7152 * g + 0.0722 * b;
+};
+
+export function isRGBDarkerThanThreshold([r, g, b]: RGB, threshold = 10) {
+    return r <= threshold && g <= threshold && b <= threshold;
+}
+
+export function isDark(rgbColor: RGBColor): boolean {
+    const { red, green, blue } = rgbColor;
+    const rgbValues = [red, green, blue].map((channel) =>
+        Math.floor(channel * 255),
+    ) as RGB;
+
+    return isRGBDarkerThanThreshold(rgbValues, 127);
+}
+
+/**
+ * Determines whether an RGB color is approximately grey based on channel similarity.
+ *
+ * @param {RGB} rgb - An array containing red, green, and blue values, each between 0 and 255.
+ * @param {number} [threshold=10] - Maximum allowed difference between color channels to still be considered grey-ish.
+ * @returns {boolean} True if the RGB values are close enough to be considered grey.
+ */
+function isKindOfGrey([r, g, b]: RGB, threshold = 10) {
+    return (
+        Math.abs(r - g) <= threshold &&
+        Math.abs(r - b) <= threshold &&
+        Math.abs(g - b) <= threshold
+    );
+}
+
+/**
+ * Generates CSS variables (custom properties) for a background gradient based on the background
+ * colors in the specified list of artworks.
+ *
+ * @param {Artwork[]} artworks - An array of Artwork, each containing a `backgroundColor` property.
+ * @param {Object} [options={}] - Optional configuration options.
+ * @param {string[]} [options.variableNames=['bottom-left', 'top-right', 'bottom-right', 'top-left']] -
+ *        The names of the CSS variables to assign to the extracted colors. The number of colors
+ *        used will match the length of this array.
+ * @param {(a: RGB, b: RGB) => number} [options.sortFn=() => 0] -
+ *        A sorting function for ordering the colors (e.g., by luminance). Defaults to no sorting,
+ *        which preserves input order.
+ *
+ * @returns {string} A CSS string containing custom properties, e.g.,
+ *                   "--bottom-left: rgb(255, 0, 0); --top-right: rgb(0, 255, 0);".
+ */
+export const getBackgroundGradientCSSVarsFromArtworks = (
+    artworks: Artwork[],
+    {
+        variableNames = [
+            'bottom-left',
+            'top-right',
+            'bottom-right',
+            'top-left',
+        ],
+        sortFn = () => 0,
+        shouldRemoveGreys = false,
+    }: {
+        variableNames?: string[];
+        sortFn?: (a: RGB, b: RGB) => number;
+        shouldRemoveGreys?: boolean;
+    } = {},
+): string => {
+    return artworks
+        .map(({ backgroundColor }) => backgroundColor)
+        .filter(isSome)
+        .filter(isRGBColor)
+        .map(
+            ({ red, green, blue }): RGB => [
+                Math.floor(255 * red),
+                Math.floor(255 * green),
+                Math.floor(255 * blue),
+            ],
+        )
+        .filter((rgb) => !isRGBDarkerThanThreshold(rgb, 33))
+        .filter((rgb) => (shouldRemoveGreys ? !isKindOfGrey(rgb, 10) : true))
+        .sort(sortFn)
+        .slice(0, variableNames.length)
+        .map(
+            ([red, green, blue], index) =>
+                `--${variableNames[index]}: rgb(${red}, ${green}, ${blue})`,
+        )
+        .join('; ');
+};
diff --git a/src/utils/error.ts b/src/utils/error.ts
new file mode 100644
index 0000000..40f0fc0
--- /dev/null
+++ b/src/utils/error.ts
@@ -0,0 +1,28 @@
+/**
+ * Tries to call {@linkcode fn} throwing an exception with the {@linkcode message}
+ * if an error occurs
+ *
+ * @example
+ * // Before
+ * let value;
+ * try {
+ *   value = someMethod();
+ * } catch(e) {
+ *   throw new Error('My specific message', { cause: e })
+ * }
+ *
+ * // After
+ * const value = mapError(
+ *   () => someMethod(),
+ *   'My specific message'
+ * );
+ */
+export function mapException<T>(fn: () => T, message: string): T {
+    try {
+        return fn();
+    } catch (e) {
+        throw new Error(message, {
+            cause: e,
+        });
+    }
+}
diff --git a/src/utils/features/consts.ts b/src/utils/features/consts.ts
new file mode 100644
index 0000000..393fea9
--- /dev/null
+++ b/src/utils/features/consts.ts
@@ -0,0 +1,13 @@
+/**
+ * This file is a place for defining any Feature Flag Constants used throughout the app
+ * In order to keep the API Interface same for Build Time vs Runtime Feature Flags
+ * We have ensured that all the flags have to be defined in this file
+ */
+// Actual Feature Flag Values have to be defined in the /apps/app-store/featureFlags.external.cjs
+// BUILD BASED FEATURE FLAGS DUMMY FLAG DEFINITIONS TO FIX THE NAME OF THE FEATURE FLAGS TO BE USED
+// Values of the BUILD BASED FLAGS will decide if they are evaluated to true in DEV mode
+export const __FF_SHOW_RADAR = 'r01234e98765';
+
+export const __FF_SHOW_LOC_KEYS = 'ffShowLocKeys';
+
+export const __FF_ARYA = 'asha123e7z124';
diff --git a/src/utils/features/runtime.ts b/src/utils/features/runtime.ts
new file mode 100644
index 0000000..ebb83ad
--- /dev/null
+++ b/src/utils/features/runtime.ts
@@ -0,0 +1,44 @@
+import {
+    buildFeatureConfig,
+    buildRuntimeFeatureKitConfig,
+    ENVIRONMENT,
+    loadFeatureKit,
+    type OnyxFeatures,
+} from '@amp/web-apps-featurekit';
+import type { LoggerFactory } from '@amp/web-apps-logger';
+import { BUILD } from '~/config/build';
+
+export async function setupRuntimeFeatures(
+    logger: LoggerFactory,
+): Promise<OnyxFeatures | void> {
+    // load featureKit only for internal builds
+    if (import.meta.env.APP_SCOPE === 'internal' || import.meta.env.DEV) {
+        const features = await import('./consts');
+
+        // Build FeatureKit Config with overrides
+        const config = buildRuntimeFeatureKitConfig(features, {
+            [features.__FF_SHOW_RADAR]: buildFeatureConfig({
+                [ENVIRONMENT.DEV]: true,
+            }),
+            [features.__FF_ARYA]: {
+                ...buildFeatureConfig({ [ENVIRONMENT.DEV]: false }),
+                itfe: ['y9ttlj15'],
+            },
+        });
+        // Load runtime featureKit
+        return loadFeatureKit(
+            'com.apple.apps',
+            ENVIRONMENT.DEV,
+            config,
+            logger,
+            {
+                enableToolbar: true,
+                radarConfig: {
+                    component: 'ASE Web',
+                    app: 'App Store',
+                    build: BUILD,
+                },
+            },
+        );
+    }
+}
diff --git a/src/utils/file-size.ts b/src/utils/file-size.ts
new file mode 100644
index 0000000..f71c4f4
--- /dev/null
+++ b/src/utils/file-size.ts
@@ -0,0 +1,23 @@
+const ROUND_TO = 10;
+const SIZE_INCREMENT = 1000;
+const UNITS = ['byte', 'KB', 'MB', 'GB'];
+
+/**
+ * Converts a byte count into a scaled value with a unit label (e.g. KB, MB, GB).
+ *
+ * @param {number} bytes - The number of bytes.
+ * @returns {{ count: number, unit: string }} Scaled value and its corresponding unit.
+ */
+export function getFileSizeParts(bytes: number) {
+    let index = 0;
+
+    while (bytes >= SIZE_INCREMENT && index < UNITS.length - 1) {
+        bytes /= SIZE_INCREMENT;
+        index++;
+    }
+
+    const count = Math.round(bytes * ROUND_TO) / ROUND_TO;
+    const unit = UNITS[index];
+
+    return { count, unit };
+}
diff --git a/src/utils/launch-client.ts b/src/utils/launch-client.ts
new file mode 100644
index 0000000..5202726
--- /dev/null
+++ b/src/utils/launch-client.ts
@@ -0,0 +1,13 @@
+import { platform } from '@amp/web-apps-utils';
+
+const setupUrlForMac = (url: string) => {
+    const incomingUrl = new URL(url);
+    incomingUrl.searchParams.set('mt', '12');
+    return incomingUrl.toString();
+};
+
+export const launchAppOnMac = (url: string) => {
+    const appUrl = setupUrlForMac(url);
+
+    platform.launchClient(appUrl, () => {});
+};
diff --git a/src/utils/locale.ts b/src/utils/locale.ts
new file mode 100644
index 0000000..cd1151a
--- /dev/null
+++ b/src/utils/locale.ts
@@ -0,0 +1,142 @@
+import type { Opt } from '@jet/environment';
+import { DEFAULT_STOREFRONT_CODE } from '~/constants/storefront';
+
+import type {
+    NormalizedLocale,
+    NormalizedStorefront,
+    NormalizedLanguage,
+} from '@jet-app/app-store/api/locale';
+import type { Locale } from '@jet-app/app-store/foundation/dependencies/locale/locale';
+
+import { TEXT_DIRECTION } from '@amp/web-app-components/src/constants';
+import { getLocAttributes } from '@amp/web-apps-localization';
+
+import { regions } from '~/utils/storefront-data';
+import { getJet } from '~/jet/svelte';
+
+export type NormalizedLocaleWithDefault = NormalizedLocale & {
+    isDefaultLanguage: boolean;
+};
+
+type LanguageDetails = {
+    languages: NormalizedLanguage[];
+    defaultLanguage: NormalizedLanguage;
+};
+
+export function normalizeStorefront(storefront: Opt<string>): {
+    storefront: NormalizedStorefront;
+    languages: NormalizedLanguage[];
+    defaultLanguage: NormalizedLanguage;
+} {
+    const storefronts: Record<NormalizedStorefront, LanguageDetails> = {};
+
+    for (const { locales } of regions) {
+        for (const { id, language, isDefault } of locales) {
+            if (isDefault) {
+                storefronts[id as NormalizedStorefront] = {
+                    languages: [],
+                    defaultLanguage: language as NormalizedLanguage,
+                };
+            }
+
+            if (id in storefronts) {
+                storefronts[id as NormalizedStorefront].languages.push(
+                    language as NormalizedLanguage,
+                );
+            }
+        }
+    }
+
+    const normalizedStorefront = (storefront || '').toLowerCase();
+    const chosenStorefront =
+        normalizedStorefront in storefronts
+            ? (normalizedStorefront as NormalizedStorefront)
+            : DEFAULT_STOREFRONT_CODE;
+
+    return {
+        storefront: chosenStorefront,
+        ...storefronts[chosenStorefront],
+    };
+}
+
+export function normalizeLanguage(
+    language: string,
+    languages: NormalizedLanguage[],
+    defaultLanguage: NormalizedLanguage,
+): { language: NormalizedLanguage; isDefaultLanguage: boolean } {
+    function annotateReturn(language: NormalizedLanguage): {
+        language: NormalizedLanguage;
+        isDefaultLanguage: boolean;
+    } {
+        return {
+            language,
+            isDefaultLanguage: language === defaultLanguage,
+        };
+    }
+
+    // Prefer an exact match (ex. en-US matches en-US)
+    const exactMatch = findMatch(language, languages, (a, b) => a === b);
+    if (exactMatch) {
+        return annotateReturn(exactMatch);
+    }
+
+    // Try partial match (ex. fr-CA or fr matches fr-FR)
+    const partialMatch = findMatch(
+        language,
+        languages,
+        (a, b) => a.split('-')[0] === b.split('-')[0],
+    );
+    if (partialMatch) {
+        return annotateReturn(partialMatch);
+    }
+
+    // The only remaining choice is the storefront default
+    return annotateReturn(defaultLanguage);
+}
+
+function findMatch<T extends string>(
+    needle: string,
+    haystack: T[],
+    matches: (a: string, b: string) => boolean,
+): Opt<T> {
+    return haystack.find((possibility) =>
+        matches(possibility.toLowerCase(), needle.toLowerCase()),
+    );
+}
+
+/**
+ * Gets the current Locale instance from the Svelte context.
+ *
+ * @return the active {@linkcode NormalizedLocale}
+ */
+export function getLocale(): NormalizedLocale {
+    let locale: Locale | undefined;
+
+    try {
+        const { objectGraph } = getJet();
+
+        locale = objectGraph.locale;
+    } catch {
+        throw new Error('`getLocale` called before `Jet.load`');
+    }
+
+    return {
+        storefront: locale.activeStorefront,
+        language: locale.activeLanguage,
+    };
+}
+
+/**
+ * Returns whether or not the document is in RTL mode, first based on the document's direction,
+ * with a fallback to the storefronts default writing direction.
+ */
+export function isRtl() {
+    const { storefront } = getLocale();
+    const { dir } = getLocAttributes(storefront);
+
+    return (
+        (typeof document !== 'undefined' &&
+            document.dir === TEXT_DIRECTION.RTL) ||
+        dir === TEXT_DIRECTION.RTL
+    );
+}
diff --git a/src/utils/media-queries.ts b/src/utils/media-queries.ts
new file mode 100644
index 0000000..d189b94
--- /dev/null
+++ b/src/utils/media-queries.ts
@@ -0,0 +1,12 @@
+import { ArtworkConfig } from '@amp/web-app-components/config/components/artwork';
+import { getMediaConditions } from '@amp/web-app-components/src/utils/getMediaConditions';
+import { buildMediaQueryStore } from '@amp/web-app-components/src/stores/media-query';
+
+const { BREAKPOINTS } = ArtworkConfig.get();
+
+const mediaQueryStore = buildMediaQueryStore(
+    'medium',
+    getMediaConditions(BREAKPOINTS, { offset: 260 }),
+);
+
+export default mediaQueryStore;
diff --git a/src/utils/metrics.ts b/src/utils/metrics.ts
new file mode 100644
index 0000000..9e3b015
--- /dev/null
+++ b/src/utils/metrics.ts
@@ -0,0 +1,4 @@
+export const APP_PRIVACY_MODAL_ID = 'ModalAppPrivacy';
+export const CUSTOMER_REVIEW_MODAL_ID = 'ModalCustomerReview';
+export const VERSION_HISTORY_MODAL_ID = 'ModalVersionHistory';
+export const LICENSE_AGREEMENT_MODAL_ID = 'LicenseAgreement';
diff --git a/src/utils/number-formatting.ts b/src/utils/number-formatting.ts
new file mode 100644
index 0000000..8e9ef71
--- /dev/null
+++ b/src/utils/number-formatting.ts
@@ -0,0 +1,39 @@
+/**
+ * Normalizes and makes sure we include some unicode option for number formating.
+ */
+function localeWithOptionsForNumbers(locale: string) {
+    locale = locale.toLowerCase().replace('_', '-');
+
+    if (locale === 'hi-in') {
+        // nu-latn makes the formatter use latin numbers.
+        // See BCP47 Unicode extensions for number (nu):
+        // http://unicode.org/repos/cldr/trunk/common/bcp47/number.xml
+        // TL;DR -u- means the start of unicode extension.
+        // nu-latn means numeric (nu) extension, latn value
+        return 'hi-in-u-nu-latn';
+    } else if (locale === 'my') {
+        // For the `my` locale, we want to display functional numbers as Latin numerals rather than in Burmese,
+        // so we are overriding the locale to give us the Latin functional numbers. See radar for more context:
+        // rdar://155236306 (LOC: MS-MY: ASOTW | Product Page: Functional: Numbers are not displayed in MS/EN format)
+        return 'my-u-nu-latn';
+    }
+
+    return locale;
+}
+
+/**
+ * Abbreviate a number into a compact shorthand
+ *
+ * @example
+ * const abbr = abbreviateNumber(10_000, 'en-US'); // '10K'
+ */
+export function abbreviateNumber(value: number, locale: string): string {
+    const formatter = new Intl.NumberFormat(
+        localeWithOptionsForNumbers(locale),
+        {
+            notation: 'compact',
+        },
+    );
+
+    return formatter.format(value);
+}
diff --git a/src/utils/portal.ts b/src/utils/portal.ts
new file mode 100644
index 0000000..0c61ed0
--- /dev/null
+++ b/src/utils/portal.ts
@@ -0,0 +1,34 @@
+/**
+ * Svelte action to move an element to a different part of the DOM (as specified by the `targetId`
+ * provided), effectively creating a "portal."
+ *
+ * @param {HTMLElement} node - The element to be moved (provided by Svelte's `use:action` syntax).
+ * @param {string} targetId - The ID of the target element where `node` should be moved.
+ * @returns {{ destroy(): void } | void} - An object with a `destroy` method to remove `node` from the target when unmounted.
+ *
+ * @example
+ * ```svelte
+ * <div use:portal={'target-container'}>
+ *   This content will be moved to the element with ID "target-container".
+ * </div>
+ * ```
+ */
+export default function portal(node: HTMLElement, targetId: string) {
+    if (typeof document === 'undefined') {
+        return;
+    }
+
+    let targetElement: HTMLElement | null = document.getElementById(targetId);
+
+    if (!targetElement) {
+        return;
+    }
+
+    targetElement.appendChild(node);
+
+    return {
+        destroy() {
+            targetElement.removeChild(node);
+        },
+    };
+}
diff --git a/src/utils/seo/app-event-detail-page.ts b/src/utils/seo/app-event-detail-page.ts
new file mode 100644
index 0000000..7b6c270
--- /dev/null
+++ b/src/utils/seo/app-event-detail-page.ts
@@ -0,0 +1,43 @@
+import type { GenericPage } from '@jet-app/app-store/api/models';
+import type I18N from '@amp/web-apps-localization';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+
+import { isAppEventDetailShelf } from '~/components/jet/shelf/AppEventDetailShelf.svelte';
+import { truncateAroundLimit } from '~/utils/string-formatting';
+import { MAX_DESCRIPTION_LENGTH } from '~/utils/seo/common';
+
+export function seoDataForAppEventDetailPage(
+    page: GenericPage,
+    i18n: I18N,
+    language: string,
+): SeoData {
+    const appEventDetailShelf = page.shelves.find(isAppEventDetailShelf);
+
+    const { appEvent } = appEventDetailShelf?.items[0] || {};
+
+    if (!appEvent) {
+        return {};
+    }
+
+    const title = appEvent.title;
+    const description = truncateAroundLimit(
+        appEvent.detail,
+        MAX_DESCRIPTION_LENGTH,
+        language,
+    );
+
+    return {
+        pageTitle: title,
+        socialTitle: title,
+        appleTitle: title,
+        description,
+        socialDescription: description,
+        appleDescription: description,
+        crop: 'fo',
+        twitterCropCode: 'fo',
+        artworkUrl: appEvent?.moduleArtwork?.template,
+        imageAltTitle: i18n.t('ASE.Web.AppStore.Meta.Image.AltText', {
+            title: title,
+        }),
+    };
+}
diff --git a/src/utils/seo/arcade-see-all-page.ts b/src/utils/seo/arcade-see-all-page.ts
new file mode 100644
index 0000000..14d1474
--- /dev/null
+++ b/src/utils/seo/arcade-see-all-page.ts
@@ -0,0 +1,40 @@
+import type I18N from '@amp/web-apps-localization';
+import type { GenericPage } from '@jet-app/app-store/api/models';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+import { isAppTrailerLockupShelf } from '~/components/jet/shelf/AppTrailerLockupShelf.svelte';
+
+export function seoDataForArcadeSeeAllPage(
+    page: GenericPage,
+    i18n: I18N,
+): SeoData {
+    const titleWithSiteName = i18n.t(
+        'ASE.Web.AppStore.Meta.TitleWithSiteName',
+        {
+            title: i18n.t('ASE.Web.AppStore.ArcadeSeeAll.Meta.Title'),
+        },
+    );
+
+    const appNames = page.shelves
+        .filter(isAppTrailerLockupShelf)
+        .flatMap((shelf) => shelf.items)
+        .slice(0, 3)
+        .map((item) => item.title);
+
+    const description = i18n.t(
+        'ASE.Web.AppStore.ArcadeSeeAll.Meta.Description',
+        {
+            listing1: appNames[0],
+            listing2: appNames[1],
+            listing3: appNames[2],
+        },
+    );
+
+    return {
+        pageTitle: titleWithSiteName,
+        socialTitle: titleWithSiteName,
+        appleTitle: titleWithSiteName,
+        description,
+        socialDescription: description,
+        appleDescription: description,
+    };
+}
diff --git a/src/utils/seo/article-page.ts b/src/utils/seo/article-page.ts
new file mode 100644
index 0000000..371e63e
--- /dev/null
+++ b/src/utils/seo/article-page.ts
@@ -0,0 +1,276 @@
+import type { Opt } from '@jet/environment/types/optional';
+import type {
+    Article,
+    CollectionPage,
+    CreativeWork,
+    WithContext,
+} from 'schema-dts';
+
+import type { ArticlePage } from '@jet-app/app-store/api/models';
+import type { AppStoreObjectGraph } from '@jet-app/app-store/foundation/runtime/app-store-object-graph';
+import {
+    type DataContainer,
+    type Data,
+    dataFromDataContainer,
+} from '@jet-app/app-store/foundation/media/data-structure';
+import {
+    attributeAsDictionary,
+    attributeAsString,
+} from '@jet-app/app-store/foundation/media/attributes';
+import { relationshipCollection } from '@jet-app/app-store/foundation/media/relationships';
+
+import type I18N from '@amp/web-apps-localization';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+import type { CropCode } from '@amp/web-app-components/src/components/Artwork/types';
+
+import { isSmallLockupShelf } from '~/components/jet/shelf/SmallLockupShelf.svelte';
+import { isLockupOverlay } from '~/components/jet/today-card/TodayCardOverlay.svelte';
+import { isLockupListOverlay } from '~/components/jet/today-card/overlay/TodayCardLockupListOverlay.svelte';
+import { isTodayCardMediaWithArtwork } from '~/components/jet/today-card/media/TodayCardMediaWithArtwork.svelte';
+import { isTodayCardMediaVideo } from '~/components/jet/today-card/media/TodayCardMediaVideo.svelte';
+import { isTodayCardMediaRiver } from '~/components/jet/today-card/media/TodayCardMediaRiver.svelte';
+import { isTodayCardMediaBrandedSingleApp } from '~/components/jet/today-card/media/TodayCardMediaBrandedSingleApp.svelte';
+import { isTodayCardMediaAppEvent } from '~/components/jet/today-card/media/TodayCardMediaAppEvent.svelte';
+
+import { AppleOrganization } from './common';
+import { buildOpenGraphImageURL } from './image-url';
+import { basicSoftwareApplicationSchema } from './product-page';
+import { stripTags, truncateAroundLimit } from '~/utils/string-formatting';
+
+/// MARK: Schema Data
+
+/**
+ * SEO-related props that have already been computed, and will be re-used within the schema
+ */
+interface SeoProps {
+    title: string;
+    description: string | undefined;
+}
+
+function commonSchemaForArticlePage(
+    data: Data,
+    { title, description }: SeoProps,
+): WithContext<CreativeWork> {
+    const artwork =
+        attributeAsDictionary(
+            data,
+            'editorialArtwork.storyCenteredStatic16x9',
+        ) ?? undefined;
+    const lastPublishedDate =
+        attributeAsString(data, 'lastPublishedDate') ?? undefined;
+
+    return {
+        '@type': 'CreativeWork',
+        '@context': 'https://schema.org',
+
+        description,
+        headline: title,
+        name: title,
+
+        dateModified: lastPublishedDate,
+        datePublished: lastPublishedDate,
+        image: artwork ? buildOpenGraphImageURL(artwork) : undefined,
+
+        author: AppleOrganization,
+        publisher: AppleOrganization,
+    };
+}
+
+function articleSchemaForArticlePage(
+    objectGraph: AppStoreObjectGraph,
+    data: Data,
+): WithContext<Article> {
+    const cardContents = relationshipCollection(data, 'card-contents') ?? [];
+    const [app] = cardContents;
+
+    return {
+        '@context': 'https://schema.org',
+        '@type': 'Article',
+
+        mainEntityOfPage: app
+            ? basicSoftwareApplicationSchema(objectGraph, app)
+            : undefined,
+    };
+}
+
+function collectionPageSchemaForArticlePage(
+    objectGraph: AppStoreObjectGraph,
+    data: Data,
+): WithContext<CollectionPage> {
+    const cardContents = relationshipCollection(data, 'card-contents') ?? [];
+
+    return {
+        '@context': 'https://schema.org',
+        '@type': 'CollectionPage',
+
+        mentions: cardContents.map((app) =>
+            basicSoftwareApplicationSchema(objectGraph, app),
+        ),
+    };
+}
+
+/**
+ *
+ * @param objectGraph
+ * @param response the API response for the Article page
+ * @param props SEO-related props that have already been derrived for the page
+ */
+export function schemaDataForArticlePage(
+    objectGraph: AppStoreObjectGraph,
+    response: Opt<DataContainer>,
+    props: SeoProps,
+): Partial<SeoData> {
+    if (!response) {
+        return {};
+    }
+
+    const articleData = dataFromDataContainer(objectGraph, response);
+    if (!articleData) {
+        return {};
+    }
+
+    let schemaContent = commonSchemaForArticlePage(articleData, props);
+
+    const kind = attributeAsString(articleData, 'kind');
+
+    if (kind === 'Collection') {
+        schemaContent = {
+            ...schemaContent,
+            ...collectionPageSchemaForArticlePage(objectGraph, articleData),
+        };
+    } else {
+        schemaContent = {
+            ...schemaContent,
+            ...articleSchemaForArticlePage(objectGraph, articleData),
+        };
+    }
+
+    return {
+        schemaName: 'article-page',
+        schemaContent,
+    };
+}
+
+/// MARK: Full SEO Data
+
+export function seoDataForArticlePage(
+    objectGraph: AppStoreObjectGraph,
+    i18n: I18N,
+    page: ArticlePage,
+    response: Opt<DataContainer>,
+    language: string,
+): SeoData {
+    const { card } = page;
+
+    if (!card) {
+        return {};
+    }
+
+    const storyTitle = stripTags(card.title);
+    const pageTitle = i18n.t('ASE.Web.AppStore.Meta.TitleWithSiteName', {
+        title: storyTitle,
+    });
+
+    let artwork = '';
+    let crop: CropCode = 'fo';
+    let appNames = [];
+
+    if (card.overlay && isLockupListOverlay(card.overlay)) {
+        appNames = card.overlay.lockups.slice(0, 3).map((item) => item.title);
+    } else {
+        appNames = page.shelves
+            .filter(isSmallLockupShelf)
+            .flatMap((shelf) => shelf.items)
+            .slice(0, 3)
+            .map((item) => item.title);
+    }
+
+    const firstParagraphShelf = page.shelves.find(
+        (shelf) => shelf.contentType === 'paragraph',
+    );
+    let description;
+
+    // If an article has a paragraph shelf, we use that to populate the meta description,
+    // otherwise, we build a list of app names for the description.
+    if (page.shelves.length > 1 && firstParagraphShelf?.items) {
+        // The article paragraphs can contain HTML tags, so we strip them out here
+        const text = stripTags(firstParagraphShelf.items[0].text);
+
+        const articleContent = truncateAroundLimit(text, 110, language);
+
+        description = i18n.t(
+            'ASE.Web.AppStore.Meta.Story.Description.WithArticleContent',
+            { articleContent },
+        );
+    } else if (appNames.length === 1) {
+        description = i18n.t('ASE.Web.AppStore.Meta.Story.Description.One', {
+            storyTitle,
+            featuredAppName: appNames[0],
+        });
+    } else if (appNames.length === 2) {
+        description = i18n.t('ASE.Web.AppStore.Meta.Story.Description.Two', {
+            storyTitle,
+            featuredAppName: appNames[0],
+            featuredAppName2: appNames[1],
+        });
+    } else if (appNames.length >= 3) {
+        description = i18n.t('ASE.Web.AppStore.Meta.Story.Description.Three', {
+            storyTitle,
+            featuredAppName: appNames[0],
+            featuredAppName2: appNames[1],
+            featuredAppName3: appNames[2],
+        });
+    } else if (card.overlay && isLockupOverlay(card.overlay)) {
+        const featuredAppName = card.overlay.lockup.title;
+
+        description = i18n.t('ASE.Web.AppStore.Meta.Story.Description.One', {
+            storyTitle,
+            featuredAppName,
+        });
+    }
+
+    if (card.media && isTodayCardMediaWithArtwork(card.media)) {
+        artwork = card.media.artworks[0].template;
+    } else if (card.media && isTodayCardMediaVideo(card.media)) {
+        artwork = card.media.videos[0].preview.template;
+    } else if (card.media && isTodayCardMediaRiver(card.media)) {
+        artwork = card.media.lockups[0].icon.template;
+        crop = 'wa';
+    } else if (
+        card.media &&
+        (isTodayCardMediaBrandedSingleApp(card.media) ||
+            isTodayCardMediaAppEvent(card.media))
+    ) {
+        if (card.media.artworks.length > 0) {
+            artwork = card.media.artworks[0].template;
+        } else if (card.media.videos.length > 0) {
+            artwork = card.media.videos[0].preview.template;
+        }
+    }
+
+    // We are setting the `link rel="canonical"` tag for iPad, Watch and TV story pages to point to
+    // the iPhone page.
+    let canonicalUrl = page.canonicalURL?.replace(
+        /\/([a-z]{2})\/(ipad|watch|tv)\/story\//,
+        '/$1/iphone/story/',
+    );
+
+    return {
+        pageTitle,
+        crop,
+        canonicalUrl,
+        socialTitle: pageTitle,
+        description: description,
+        socialDescription: description,
+        appleDescription: description,
+        artworkUrl: artwork,
+        twitterCropCode: crop,
+        imageAltTitle: i18n.t('ASE.Web.AppStore.Meta.Image.AltText', {
+            title: storyTitle,
+        }),
+        ...schemaDataForArticlePage(objectGraph, response, {
+            title: pageTitle,
+            description,
+        }),
+    };
+}
diff --git a/src/utils/seo/charts-hub-page.ts b/src/utils/seo/charts-hub-page.ts
new file mode 100644
index 0000000..1b670ad
--- /dev/null
+++ b/src/utils/seo/charts-hub-page.ts
@@ -0,0 +1,46 @@
+import type { ChartsHubPage, Lockup } from '@jet-app/app-store/api/models';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+import type I18N from '@amp/web-apps-localization';
+import { getPlatformFromPage } from '~/utils/seo/common';
+import { truncateAroundLimit } from '~/utils/string-formatting';
+
+export function seoDataForChartsHubPage(
+    page: ChartsHubPage,
+    i18n: I18N,
+    language: string,
+): SeoData {
+    const platform = getPlatformFromPage(page);
+    const title = i18n.t('ASE.Web.AppStore.Meta.TitleWithSiteName', {
+        title: i18n.t('ASE.Web.AppStore.Meta.ChartsHub.Title', {
+            platform,
+        }),
+    });
+
+    let description;
+    const items = page.charts[0].segments[0].shelves[0].items as Array<Lockup>;
+
+    if (items) {
+        const appsTitles = items.map(({ title }) => title);
+
+        description = truncateAroundLimit(
+            i18n.t('ASE.Web.AppStore.Meta.ChartsHub.Description', {
+                platform,
+                listing1: appsTitles[0],
+                listing2: appsTitles[1],
+                listing3: appsTitles[2],
+                listing4: appsTitles[3],
+            }),
+            160,
+            language,
+        );
+    }
+
+    return {
+        pageTitle: title,
+        socialTitle: title,
+        appleTitle: title,
+        description,
+        socialDescription: description,
+        appleDescription: description,
+    };
+}
diff --git a/src/utils/seo/charts-page.ts b/src/utils/seo/charts-page.ts
new file mode 100644
index 0000000..14de925
--- /dev/null
+++ b/src/utils/seo/charts-page.ts
@@ -0,0 +1,58 @@
+import type { TopChartsPage, Lockup } from '@jet-app/app-store/api/models';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+import type I18N from '@amp/web-apps-localization';
+import { getPlatformFromPage } from '~/utils/seo/common';
+import {
+    commaSeparatedList,
+    truncateAroundLimit,
+} from '~/utils/string-formatting';
+
+export function seoDataForChartsPage(
+    page: TopChartsPage,
+    i18n: I18N,
+    language: string,
+): SeoData {
+    // Genre 36 and 6014 are the "All Apps" and "All Games" genres, which we do not want to
+    // include in the page title, since it would then read as "Best All Games Apps - App Store".
+    const category = page.categoriesButtonTitle;
+    const isAllAppsOrGames = ['36', '6014'].includes(page.genreId);
+    const titleLocKey =
+        isAllAppsOrGames || !category
+            ? 'ASE.Web.AppStore.Meta.ChartsHub.Title'
+            : 'ASE.Web.AppStore.Meta.Charts.Title';
+    const platform = getPlatformFromPage(page);
+
+    const title = i18n.t(titleLocKey, {
+        category,
+        platform,
+    });
+
+    let description;
+    const items = page.segments[0].shelves[0].items as Array<Lockup>;
+
+    if (items) {
+        const appTitles = items.map(({ title }) => title).slice(0, 3);
+        const locKey =
+            category && !isAllAppsOrGames
+                ? 'ASE.Web.AppStore.Meta.Charts.Description'
+                : 'ASE.Web.AppStore.Meta.Charts.DescriptionWithoutCategory';
+
+        description = truncateAroundLimit(
+            i18n.t(locKey, {
+                category,
+                platform,
+                listOfApps: commaSeparatedList(appTitles, language),
+            }),
+            160,
+        );
+    }
+
+    return {
+        pageTitle: title,
+        socialTitle: title,
+        appleTitle: title,
+        description,
+        socialDescription: description,
+        appleDescription: description,
+    };
+}
diff --git a/src/utils/seo/common.ts b/src/utils/seo/common.ts
new file mode 100644
index 0000000..8873dbd
--- /dev/null
+++ b/src/utils/seo/common.ts
@@ -0,0 +1,75 @@
+import type { Opt } from '@jet/environment/types/optional';
+import type { Organization } from 'schema-dts';
+import type { WebRenderablePage } from '@jet-app/app-store/api/models/web-renderable-page';
+
+import type I18N from '@amp/web-apps-localization';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+
+export const MAX_DESCRIPTION_LENGTH = 160;
+
+export const AppleOrganization: Organization = {
+    '@type': 'Organization',
+    name: 'Apple Inc',
+    url: 'http://www.apple.com',
+    logo: {
+        '@type': 'ImageObject',
+        url: 'https://www.apple.com/ac/structured-data/images/knowledge_graph_logo.png',
+    },
+};
+
+export function updateCanonicalURL(
+    page: WebRenderablePage,
+    canonicalURL: string,
+): void {
+    const seoData = page.seoData as Opt<SeoData>;
+
+    if (!seoData) {
+        return;
+    }
+
+    seoData.url = canonicalURL;
+}
+
+export function seoDataForAnyPage(
+    page: WebRenderablePage,
+    i18n: I18N,
+): SeoData {
+    const pageTitle =
+        'title' in page
+            ? i18n.t('ASE.Web.AppStore.Meta.TitleWithPlatformAndSiteName', {
+                  title: page.title,
+                  platform: getPlatformFromPage(page),
+              })
+            : i18n.t('ASE.Web.AppStore.Meta.SiteName');
+
+    const description = i18n.t('ASE.Web.AppStore.Meta.Description');
+
+    return {
+        url: page.canonicalURL ?? '',
+        siteName: i18n.t('ASE.Web.AppStore.Meta.SiteName'),
+
+        pageTitle,
+        socialTitle: pageTitle,
+        appleTitle: pageTitle,
+
+        description,
+        socialDescription: description,
+        appleDescription: description,
+
+        width: 1200,
+        height: 630,
+        twitterWidth: 1200,
+        twitterHeight: 630,
+        twitterCropCode: 'wa',
+        crop: 'wa',
+        fileType: 'jpg',
+        artworkUrl: '/assets/images/share/app-store.png',
+
+        twitterSite: '@AppStore',
+    };
+}
+
+export function getPlatformFromPage(page: WebRenderablePage): Opt<string> {
+    return page.webNavigation?.platforms.find((platform) => platform.isActive)
+        ?.action.title;
+}
diff --git a/src/utils/seo/developer-page.ts b/src/utils/seo/developer-page.ts
new file mode 100644
index 0000000..914dd08
--- /dev/null
+++ b/src/utils/seo/developer-page.ts
@@ -0,0 +1,174 @@
+import {
+    type Opt,
+    unwrapOptional as unwrap,
+} from '@jet/environment/types/optional';
+import type { Organization, WithContext } from 'schema-dts';
+
+import type { AppStoreObjectGraph } from '@jet-app/app-store/foundation/runtime/app-store-object-graph';
+import {
+    type Data,
+    type DataContainer,
+    dataFromDataContainer,
+} from '@jet-app/app-store/foundation/media/data-structure';
+import { attributeAsString } from '@jet-app/app-store/foundation/media/attributes';
+import { relationshipCollection } from '@jet-app/app-store/foundation/media/relationships';
+
+import type I18N from '@amp/web-apps-localization';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+
+import { uniqueById } from '~/utils/array';
+import { basicSoftwareApplicationSchema } from '~/utils/seo/product-page';
+
+/**
+ * Generate a basic {@linkcode Person} schema for a "developer" page
+ *
+ * Note: this is appropriate to be embedded into another schema that
+ * needs to reference the developer
+ */
+export function basicDeveloperSchema(data: Data) {
+    return {
+        '@type': 'Organization',
+        name: attributeAsString(data, 'name') ?? undefined,
+        url: attributeAsString(data, 'url') ?? undefined,
+    } satisfies Organization;
+}
+
+export function buildDeveloperDescription(
+    props: {
+        name: string;
+    },
+    appData: Data[],
+    i18n: I18N,
+) {
+    const { name: developerName } = props;
+
+    switch (appData.length) {
+        case 0:
+            return i18n.t(
+                'ASE.Web.AppStore.Meta.Developer.Description.ZeroApps',
+                {
+                    developerName,
+                },
+            );
+        case 1:
+            return i18n.t(
+                'ASE.Web.AppStore.Meta.Developer.Description.OneApp',
+                {
+                    developerName,
+                    listing1: attributeAsString(appData[0], 'name'),
+                },
+            );
+        case 2:
+            return i18n.t(
+                'ASE.Web.AppStore.Meta.Developer.Description.TwoApps',
+                {
+                    developerName,
+                    listing1: attributeAsString(appData[0], 'name'),
+                    listing2: attributeAsString(appData[1], 'name'),
+                },
+            );
+        case 3:
+            return i18n.t(
+                'ASE.Web.AppStore.Meta.Developer.Description.ThreeApps',
+                {
+                    developerName,
+                    listing1: attributeAsString(appData[0], 'name'),
+                    listing2: attributeAsString(appData[1], 'name'),
+                    listing3: attributeAsString(appData[2], 'name'),
+                },
+            );
+        default:
+            return i18n.t(
+                'ASE.Web.AppStore.Meta.Developer.Description.ManyApps',
+                {
+                    developerName,
+                    listing1: attributeAsString(appData[0], 'name'),
+                    listing2: attributeAsString(appData[1], 'name'),
+                    listing3: attributeAsString(appData[2], 'name'),
+                },
+            );
+    }
+}
+
+/**
+ * Builds the Schema.org meta-data for a "Developer" page
+ *
+ * @param objectGraph The Object Graph
+ * @param developerPageData The `Data` for the Developer page
+ * @param appData The `Data` for all apps related to the Developer apge
+ * @param props Pre-formatted properties also used outside of the Schema
+ * @returns
+ */
+function developerOrganizationSchemaSeoData(
+    objectGraph: AppStoreObjectGraph,
+    developerPageData: Data,
+    appData: Data[],
+    props: {
+        description: string;
+    },
+): Opt<Partial<SeoData>> {
+    const { description } = props;
+
+    const schemaContent: WithContext<Organization> = {
+        '@context': 'https://schema.org',
+
+        ...basicDeveloperSchema(developerPageData),
+
+        description,
+        hasOfferCatalog: {
+            '@type': 'OfferCatalog',
+            itemListElement: appData.map((app) =>
+                basicSoftwareApplicationSchema(objectGraph, app),
+            ),
+        },
+    };
+
+    return {
+        schemaName: 'developer',
+        schemaContent,
+    };
+}
+
+/**
+ * Builds the full `SeoData` requirements for a "Developer" page
+ */
+export function seoDataForDeveloperPage(
+    objectGraph: AppStoreObjectGraph,
+    container: Opt<DataContainer>,
+    i18n: I18N,
+): Partial<SeoData> {
+    if (!container) {
+        return {};
+    }
+
+    const developerPageData = dataFromDataContainer(objectGraph, container);
+    if (!developerPageData) {
+        return {};
+    }
+
+    const allApps = uniqueById([
+        ...unwrap(relationshipCollection(developerPageData, 'atv-apps')),
+        ...unwrap(relationshipCollection(developerPageData, 'app-bundles')),
+        ...unwrap(relationshipCollection(developerPageData, 'imessage-apps')),
+        ...unwrap(relationshipCollection(developerPageData, 'ios-apps')),
+        ...unwrap(relationshipCollection(developerPageData, 'mac-apps')),
+        ...unwrap(relationshipCollection(developerPageData, 'watch-apps')),
+    ]);
+
+    const name = unwrap(attributeAsString(developerPageData, 'name'));
+    const description = buildDeveloperDescription({ name }, allApps, i18n);
+
+    return {
+        description,
+        socialDescription: description,
+        appleDescription: description,
+        ...developerOrganizationSchemaSeoData(
+            objectGraph,
+            developerPageData,
+            allApps,
+            {
+                description,
+            },
+        ),
+    };
+}
diff --git a/src/utils/seo/editorial-shelf-collection-page.ts b/src/utils/seo/editorial-shelf-collection-page.ts
new file mode 100644
index 0000000..dd152df
--- /dev/null
+++ b/src/utils/seo/editorial-shelf-collection-page.ts
@@ -0,0 +1,51 @@
+import type I18N from '@amp/web-apps-localization';
+import type { GenericPage } from '@jet-app/app-store/api/models';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+import { isPageHeaderShelf } from '~/components/jet/shelf/PageHeaderShelf.svelte';
+import { getPlatformFromPage } from '~/utils/seo/common';
+import { commaSeparatedList } from '../string-formatting';
+
+export function seoDataForEditorialShelfCollectionPage(
+    page: GenericPage,
+    i18n: I18N,
+): SeoData {
+    let title = page.title;
+    let description;
+    const headerShelf = page.shelves.find(isPageHeaderShelf);
+
+    if (headerShelf) {
+        title = headerShelf.items[0].title;
+        description = headerShelf.items[0].subtitle;
+    }
+
+    if (!description) {
+        const platform = getPlatformFromPage(page);
+        const titles = page.shelves
+            .filter((shelf) => !isPageHeaderShelf(shelf))
+            .flatMap(({ items }) => items)
+            .slice(0, 3)
+            .map((item) => item.title);
+
+        description = i18n.t(
+            'ASE.Web.AppStore.Meta.EditorialShelfCollection.Description',
+            {
+                platform,
+                listOfApps: commaSeparatedList(titles),
+            },
+        );
+    }
+
+    const titleWithSiteName = i18n.t(
+        'ASE.Web.AppStore.Meta.TitleWithSiteName',
+        { title },
+    );
+
+    return {
+        pageTitle: titleWithSiteName,
+        socialTitle: titleWithSiteName,
+        appleTitle: titleWithSiteName,
+        description,
+        socialDescription: description,
+        appleDescription: description,
+    };
+}
diff --git a/src/utils/seo/image-url.ts b/src/utils/seo/image-url.ts
new file mode 100644
index 0000000..b2295f7
--- /dev/null
+++ b/src/utils/seo/image-url.ts
@@ -0,0 +1,71 @@
+import type { URL } from 'schema-dts';
+import type { Opt } from '@jet/environment/types/optional';
+
+import type { CropCode } from '@amp/web-app-components/src/components/Artwork/types';
+import { buildSrcSeo } from '@amp/web-app-components/src/components/Artwork/utils/srcset';
+
+const RECOMMENDED_OPEN_GRAPH_IMAGE_WIDTH = 1200;
+const RECOMMENDED_OPEN_GRAPH_IMAGE_HEIGHT = 630;
+
+const DEFAULT_OPEN_GRAPH_IMAGE_CROP = 'bb';
+const DEFAULT_OPEN_GRAPH_IMAGE_FILE_TYPE = 'png';
+
+/**
+ * Generate an OpenGraph image URL from a Media API artwork definition
+ *
+ * This overrides the default size of the image with the recommendations
+ * from the Open Graph documentation
+ */
+export function buildOpenGraphImageURL(
+    artworkDefinition: Opt<MapLike<JSONValue>>,
+    crop: CropCode = DEFAULT_OPEN_GRAPH_IMAGE_CROP,
+): URL | undefined {
+    if (!artworkDefinition) {
+        return undefined;
+    }
+
+    const { url } = artworkDefinition;
+
+    if (typeof url !== 'string') {
+        return undefined;
+    }
+
+    return (
+        buildSrcSeo(url, {
+            crop,
+            width: RECOMMENDED_OPEN_GRAPH_IMAGE_WIDTH,
+            height: RECOMMENDED_OPEN_GRAPH_IMAGE_HEIGHT,
+            fileType: DEFAULT_OPEN_GRAPH_IMAGE_FILE_TYPE,
+        }) ?? undefined
+    );
+}
+
+/**
+ * Construct a metadata-friendly URL for some Media API-provided artwork
+ */
+export function buildImageURL(
+    artworkDefinition: Opt<MapLike<JSONValue>>,
+): URL | undefined {
+    if (!artworkDefinition) {
+        return undefined;
+    }
+
+    const { url, width, height } = artworkDefinition;
+
+    if (
+        typeof url !== 'string' ||
+        typeof width !== 'number' ||
+        typeof height !== 'number'
+    ) {
+        return undefined;
+    }
+
+    return (
+        buildSrcSeo(url, {
+            crop: DEFAULT_OPEN_GRAPH_IMAGE_CROP,
+            width,
+            height,
+            fileType: DEFAULT_OPEN_GRAPH_IMAGE_FILE_TYPE,
+        }) ?? undefined
+    );
+}
diff --git a/src/utils/seo/product-page.ts b/src/utils/seo/product-page.ts
new file mode 100644
index 0000000..bc518ea
--- /dev/null
+++ b/src/utils/seo/product-page.ts
@@ -0,0 +1,353 @@
+import type { Offer, SoftwareApplication, WithContext } from 'schema-dts';
+
+import {
+    type Opt,
+    unwrapOptional as unwrap,
+} from '@jet/environment/types/optional';
+import type { ShelfBasedProductPage } from '@jet-app/app-store/api/models';
+import type { PreviewPlatform } from '@jet-app/app-store/api/models/preview-platform';
+import type { AppStoreObjectGraph } from '@jet-app/app-store/foundation/runtime/app-store-object-graph';
+import {
+    type AttributePlatform,
+    type Data,
+    type DataContainer,
+    dataFromDataContainer,
+} from '@jet-app/app-store/foundation/media/data-structure';
+import {
+    attributeAsArrayOrEmpty,
+    attributeAsDictionary,
+    attributeAsNumber,
+    attributeAsString,
+} from '@jet-app/app-store/foundation/media/attributes';
+import {
+    platformAttributeAsBooleanOrFalse,
+    platformAttributeAsDictionary,
+    platformAttributeAsString,
+} from '@jet-app/app-store/foundation/media/platform-attributes';
+import {
+    relationship,
+    relationshipCollection,
+} from '@jet-app/app-store/foundation/media/relationships';
+import {
+    asString,
+    asNumber,
+} from '@jet-app/app-store/foundation/json-parsing/server-data';
+import { bestAttributePlatformFromData } from '@jet-app/app-store/common/content/attributes';
+import { offerDataFromData } from '@jet-app/app-store/common/offers/offers';
+
+import type I18N from '@amp/web-apps-localization';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+import type { CropCode } from '@amp/web-app-components/src/components/Artwork/types';
+
+import { basicDeveloperSchema } from './developer-page';
+import { buildOpenGraphImageURL, buildImageURL } from './image-url';
+import { truncateAroundLimit } from '~/utils/string-formatting';
+import { MAX_DESCRIPTION_LENGTH } from '~/utils/seo/common';
+import { isProductBadgeShelf } from '~/components/jet/shelf/ProductBadgeShelf.svelte';
+
+/// MARK: Primary Image
+
+/**
+ * Determine if the data for a product represents an app that **only** supports iMessage
+ */
+function isMessagesOnly(data: Data, attributePlatform: AttributePlatform) {
+    const hasMessagesExtension = platformAttributeAsBooleanOrFalse(
+        data,
+        attributePlatform,
+        'hasMessagesExtension',
+    );
+    const isHiddenFromSpringboard = platformAttributeAsBooleanOrFalse(
+        data,
+        attributePlatform,
+        'isHiddenFromSpringboard',
+    );
+
+    return hasMessagesExtension && isHiddenFromSpringboard;
+}
+
+function buildProductArtworkImage(
+    data: Data,
+    attributePlatform: AttributePlatform,
+) {
+    let iconCropCode: CropCode | undefined = undefined;
+
+    if (isMessagesOnly(data, attributePlatform)) {
+        iconCropCode = 'wb';
+    }
+
+    const deviceFamilies = attributeAsArrayOrEmpty(data, 'deviceFamilies');
+    const hasIOSApp = deviceFamilies.includes('iphone');
+
+    if (hasIOSApp) {
+        iconCropCode = 'wa';
+    }
+
+    const artworkDefinition =
+        platformAttributeAsDictionary(data, attributePlatform, 'artwork') ??
+        attributeAsDictionary(data, 'artwork');
+
+    return buildOpenGraphImageURL(artworkDefinition, iconCropCode);
+}
+
+/// MARK: Screenshots
+
+const PREFERRED_SCREENSHOT_TYPE_BY_PLATFORM: Record<PreviewPlatform, string[]> =
+    {
+        iphone: [
+            'iphone_d74',
+            'iphone_d73',
+            'iphone_6_5',
+            'iphone_5_8',
+            'iphone6+',
+            'iphone6',
+            'iphone5',
+            'iphone',
+        ],
+        ipad: ['ipadPro_2018', 'ipad_11', 'ipad', 'ipad_10_5', 'ipadPro'],
+        watch: [
+            'appleWatch_2024',
+            'appleWatch_2022',
+            'appleWatch_2021',
+            'appleWatch_2018',
+            'appleWatch',
+        ],
+        tv: ['appletv', 'appleTV'],
+        mac: [],
+        vision: [],
+    };
+
+function buildProductScreenshots(
+    data: Data,
+    attributePlatform: AttributePlatform,
+    previewPlatform: PreviewPlatform,
+) {
+    const screenshotsByType = platformAttributeAsDictionary(
+        data,
+        attributePlatform,
+        'screenshotsByType',
+    );
+    if (!screenshotsByType) {
+        return undefined;
+    }
+
+    const preferredScreenshotType = PREFERRED_SCREENSHOT_TYPE_BY_PLATFORM[
+        previewPlatform
+    ]?.find((preferredType) => preferredType in screenshotsByType);
+    if (!preferredScreenshotType) {
+        return undefined;
+    }
+
+    const screenshotArtworkDefinitions = screenshotsByType[
+        preferredScreenshotType
+    ] as Array<MapLike<JSONValue>>;
+
+    return screenshotArtworkDefinitions
+        .map((screenshotArtworkDefinition) =>
+            buildImageURL(screenshotArtworkDefinition),
+        )
+        .filter((screenshot) => typeof screenshot !== 'undefined');
+}
+
+function buildOffer(
+    objectGraph: AppStoreObjectGraph,
+    data: Data,
+    attributePlatform: AttributePlatform,
+): Offer | undefined {
+    const offer = offerDataFromData(objectGraph, data, attributePlatform);
+    if (!offer) {
+        return undefined;
+    }
+
+    const price = asNumber(offer, 'price') ?? undefined;
+    const priceCurrency = asString(offer, 'currencyCode') ?? undefined;
+    const category = !price || price === 0 ? 'free' : undefined;
+
+    return {
+        '@type': 'Offer',
+        price,
+        priceCurrency,
+        category,
+    };
+}
+
+function buildAvailableDevices(data: Data): string | undefined {
+    const deviceFamilies = attributeAsArrayOrEmpty(data, 'deviceFamilies');
+    if (!deviceFamilies) {
+        return undefined;
+    }
+
+    return deviceFamilies
+        .filter((device) => typeof device === 'string')
+        .map((device) => {
+            if (device === 'mac') {
+                return 'Mac';
+            } else if (device.indexOf('ip') === 0) {
+                return device.replace(/^.{2}/g, 'iP');
+            } else if (device === 'tvos') {
+                return 'Apple TV';
+            } else if (device === 'watch') {
+                return 'Apple Watch';
+            }
+
+            return undefined;
+        })
+        .filter((device) => !!device)
+        .join(', ');
+}
+
+/**
+ * Produces a minimal {@linkcode SoftwareApplication} definition from a Media API `app` response
+ *
+ * Appropriate for embedding within another schema
+ */
+export function basicSoftwareApplicationSchema(
+    objectGraph: AppStoreObjectGraph,
+    data: Data,
+) {
+    const allGenreData = relationshipCollection(data, 'genres');
+    const firstGenreData = (allGenreData && allGenreData[0]) ?? undefined;
+
+    const attributePlatformFromData: Opt<AttributePlatform> =
+        bestAttributePlatformFromData(objectGraph, data);
+
+    if (!attributePlatformFromData) {
+        return null;
+    }
+
+    const attributePlatform = unwrap(attributePlatformFromData);
+
+    return {
+        '@type': 'SoftwareApplication',
+
+        name: attributeAsString(data, 'name') ?? undefined,
+        description:
+            platformAttributeAsString(
+                data,
+                attributePlatform,
+                'description.standard',
+            ) ?? undefined,
+        image: buildProductArtworkImage(data, attributePlatform),
+        availableOnDevice: buildAvailableDevices(data),
+        operatingSystem:
+            platformAttributeAsString(
+                data,
+                attributePlatform,
+                'requirementsString',
+            ) ?? undefined,
+        offers: buildOffer(objectGraph, data, attributePlatform),
+        applicationCategory: firstGenreData
+            ? attributeAsString(firstGenreData, 'name') ?? undefined
+            : undefined,
+
+        aggregateRating: {
+            '@type': 'AggregateRating',
+            ratingValue:
+                attributeAsNumber(data, 'userRating.value') ?? undefined,
+            reviewCount:
+                attributeAsNumber(data, 'userRating.ratingCount') ?? undefined,
+        },
+    } satisfies SoftwareApplication;
+}
+
+/// MARK: Schema Definition
+
+function softwareApplicationSchemaSeoData(
+    objectGraph: AppStoreObjectGraph,
+    container: Opt<DataContainer>,
+): Opt<Partial<SeoData>> {
+    if (!container) {
+        return null;
+    }
+
+    const productPageData = dataFromDataContainer(objectGraph, container);
+    if (!productPageData) {
+        return null;
+    }
+
+    const developerDataContainer = relationship(productPageData, 'developer');
+    const developerData = dataFromDataContainer(
+        objectGraph,
+        developerDataContainer,
+    );
+
+    const attributePlatform = unwrap(
+        bestAttributePlatformFromData(objectGraph, productPageData),
+    );
+
+    const schemaContent: WithContext<SoftwareApplication> = {
+        '@context': 'https://schema.org',
+
+        ...basicSoftwareApplicationSchema(objectGraph, productPageData),
+
+        author: developerData ? basicDeveloperSchema(developerData) : undefined,
+        screenshot: buildProductScreenshots(
+            productPageData,
+            attributePlatform,
+            unwrap(objectGraph.activeIntent?.previewPlatform),
+        ),
+    };
+
+    return {
+        schemaName: 'software-application',
+        schemaContent,
+    };
+}
+
+export function seoDataForProductPage(
+    objectGraph: AppStoreObjectGraph,
+    page: ShelfBasedProductPage,
+    data: Opt<DataContainer>,
+    i18n: I18N,
+    language: string,
+): SeoData {
+    const artworkUrl = page.lockup.icon?.template;
+    const badgeShelf = Object.values(page.shelfMapping).find(
+        isProductBadgeShelf,
+    );
+    const developerName = badgeShelf?.items.find(
+        ({ key }) => key === 'developer',
+    )?.caption;
+
+    const title = i18n.t('ASE.Web.AppStore.Meta.TitleWithSiteName', {
+        title: i18n.t('ASE.Web.AppStore.Meta.Product.Title', {
+            appName: page.lockup.title,
+        }),
+    });
+
+    const descriptionLocKey = developerName
+        ? 'ASE.Web.AppStore.Meta.Product.Description'
+        : 'ASE.Web.AppStore.Meta.Product.DescriptionWithoutDeveloperName';
+
+    const description = truncateAroundLimit(
+        i18n.t(descriptionLocKey, {
+            appName: page.lockup.title,
+            developerName,
+        }),
+        MAX_DESCRIPTION_LENGTH,
+        language,
+    );
+
+    // Removes all query parameters (including `platform=*`) to form the canonical version
+    // of the URL for the `link rel="canonical"` tag.
+    let url = page.canonicalURL;
+    if (url) {
+        const cleanCanonicalUrl = new URL(url);
+        cleanCanonicalUrl.search = '';
+        url = cleanCanonicalUrl.toString();
+    }
+
+    return {
+        pageTitle: title,
+        socialTitle: title,
+        appleTitle: title,
+        canonicalUrl: url,
+        artworkUrl,
+        description,
+        socialDescription: description,
+        appleDescription: description,
+        imageAltTitle: i18n.t('ASE.Web.AppStore.Meta.Image.AltText', {
+            title: page.title,
+        }),
+        ...softwareApplicationSchemaSeoData(objectGraph, data),
+    };
+}
diff --git a/src/utils/seo/reviews-page.ts b/src/utils/seo/reviews-page.ts
new file mode 100644
index 0000000..041d7b8
--- /dev/null
+++ b/src/utils/seo/reviews-page.ts
@@ -0,0 +1,56 @@
+import type {
+    ReviewsPage,
+    ShelfBasedProductPage,
+} from '@jet-app/app-store/api/models';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+import type { AppStoreObjectGraph } from '@jet-app/app-store/foundation/runtime/app-store-object-graph';
+import type I18N from '@amp/web-apps-localization';
+
+import { truncateAroundLimit } from '~/utils/string-formatting';
+import { MAX_DESCRIPTION_LENGTH } from '~/utils/seo/common';
+import { isProductBadgeShelf } from '~/components/jet/shelf/ProductBadgeShelf.svelte';
+
+export function seoDataForReviewsPage(
+    i18n: I18N,
+    page: ReviewsPage,
+    productPage: ShelfBasedProductPage,
+    objectGraph: AppStoreObjectGraph,
+): SeoData {
+    const appName = productPage.lockup.title;
+    const artworkUrl = productPage.lockup.icon?.template;
+    const badgeShelf = Object.values(productPage.shelfMapping).find(
+        isProductBadgeShelf,
+    );
+    const developerName = badgeShelf?.items.find(
+        ({ key }) => key === 'developer',
+    )?.caption;
+
+    const title = i18n.t('ASE.Web.AppStore.Meta.TitleWithSiteName', {
+        title: i18n.t('ASE.Web.AppStore.Meta.Reviews.Title', {
+            appName,
+        }),
+    });
+
+    const descriptionLocKey = developerName
+        ? 'ASE.Web.AppStore.Meta.Product.Description'
+        : 'ASE.Web.AppStore.Meta.Product.DescriptionWithoutDeveloperName';
+
+    const description = truncateAroundLimit(
+        i18n.t(descriptionLocKey, {
+            appName,
+            developerName,
+        }),
+        MAX_DESCRIPTION_LENGTH,
+        objectGraph.locale.activeLanguage,
+    );
+
+    return {
+        artworkUrl,
+        pageTitle: title,
+        socialTitle: title,
+        appleTitle: title,
+        description,
+        socialDescription: description,
+        appleDescription: description,
+    };
+}
diff --git a/src/utils/seo/search-landing-page.ts b/src/utils/seo/search-landing-page.ts
new file mode 100644
index 0000000..70a8bd4
--- /dev/null
+++ b/src/utils/seo/search-landing-page.ts
@@ -0,0 +1,18 @@
+import type { SearchResultsPage } from '@jet-app/app-store/api/models';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+import type I18N from '@amp/web-apps-localization';
+
+export function seoDataForSearchLandingPage(
+    page: SearchResultsPage,
+    i18n: I18N,
+): SeoData {
+    const title = i18n.t('ASE.Web.AppStore.Meta.TitleWithSiteName', {
+        title: i18n.t('ASE.Web.AppStore.Meta.SearchLanding.Title'),
+    });
+
+    return {
+        pageTitle: title,
+        socialTitle: title,
+        appleTitle: title,
+    };
+}
diff --git a/src/utils/seo/search-results-page.ts b/src/utils/seo/search-results-page.ts
new file mode 100644
index 0000000..48bcdce
--- /dev/null
+++ b/src/utils/seo/search-results-page.ts
@@ -0,0 +1,56 @@
+import type { SearchResultsPage } from '@jet-app/app-store/api/models';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+import type I18N from '@amp/web-apps-localization';
+import {
+    isSearchResultShelf,
+    isRenderableInSearchResultsShelf,
+} from '~/components/jet/shelf/SearchResultShelf.svelte';
+import { commaSeparatedList } from '../string-formatting';
+
+export function seoDataForSearchResultsPage(
+    page: SearchResultsPage,
+    i18n: I18N,
+    language: string,
+): SeoData {
+    const term = page?.searchTermContext?.term;
+    const pageTitle = i18n.t('ASE.Web.AppStore.Meta.TitleWithSiteName', {
+        title: page?.searchTermContext?.term,
+    });
+    const shareTitle = i18n.t('ASE.Web.AppStore.Meta.TitleWithSiteName', {
+        title: i18n.t('ASE.Web.AppStore.Meta.SearchResults.Title', {
+            term: page?.searchTermContext?.term,
+        }),
+    });
+
+    const resultsShelf = page?.shelves?.find(isSearchResultShelf) ?? null;
+
+    const renderableItems = (resultsShelf?.items ?? []).filter(
+        isRenderableInSearchResultsShelf,
+    );
+
+    const appNames = renderableItems
+        .slice(0, 3)
+        .map((item) => item.lockup.title);
+
+    let description;
+    if (appNames.length) {
+        description = i18n.t(
+            'ASE.Web.AppStore.Meta.SearchResults.Description',
+            {
+                term,
+                listOfApps: commaSeparatedList(appNames, language),
+            },
+        );
+    }
+
+    return term
+        ? {
+              pageTitle,
+              socialTitle: shareTitle,
+              appleTitle: shareTitle,
+              description,
+              socialDescription: description,
+              appleDescription: description,
+          }
+        : {};
+}
diff --git a/src/utils/seo/see-all-page.ts b/src/utils/seo/see-all-page.ts
new file mode 100644
index 0000000..bbdf369
--- /dev/null
+++ b/src/utils/seo/see-all-page.ts
@@ -0,0 +1,47 @@
+import type I18N from '@amp/web-apps-localization';
+import type { SeeAllPage } from '@jet-app/app-store/api/models';
+import type { SeoData } from '@amp/web-app-components/src/components/MetaTags/types';
+
+export function seoDataForSeeAllPage(page: SeeAllPage, i18n: I18N): SeoData {
+    let title = i18n.t('ASE.Web.AppStore.Meta.Product.Title');
+    const shelfName = {
+        reviews: 'productRatings',
+        'customers-also-bought-apps': 'similarItems',
+        'developer-other-apps': 'moreByDeveloper',
+    }[page.seeAllType];
+
+    if (shelfName) {
+        const shelf = page.shelfMapping[shelfName];
+        title = `${page.title} - ${shelf.title}`;
+    }
+
+    const titleWithSiteName = i18n.t(
+        'ASE.Web.AppStore.Meta.TitleWithSiteName',
+        { title },
+    );
+
+    const descriptionLocKey =
+        {
+            reviews: 'ASE.Web.AppStore.SeeAll.Reviews.Meta.Description',
+            'customers-also-bought-apps':
+                'ASE.Web.AppStore.SeeAll.CustomersAlsoBoughtApps.Meta.Description',
+            'developer-other-apps':
+                'ASE.Web.AppStore.SeeAll.DeveloperOtherApps.Meta.Description',
+        }[page.seeAllType] ||
+        'ASE.Web.AppStore.Meta.Product.DescriptionWithoutDeveloperName';
+    const description = i18n.t(descriptionLocKey, {
+        appName: page.title,
+    });
+
+    const artworkUrl = page.lockup.icon?.template;
+
+    return {
+        pageTitle: titleWithSiteName,
+        socialTitle: titleWithSiteName,
+        appleTitle: titleWithSiteName,
+        description,
+        socialDescription: description,
+        appleDescription: description,
+        artworkUrl,
+    };
+}
diff --git a/src/utils/shelves.ts b/src/utils/shelves.ts
new file mode 100644
index 0000000..e144f4b
--- /dev/null
+++ b/src/utils/shelves.ts
@@ -0,0 +1,56 @@
+import type {
+    ShelfBasedProductPage,
+    Shelf,
+} from '@jet-app/app-store/api/models';
+import { isProductMediaShelf } from '~/components/jet/shelf/ProductMediaShelf.svelte';
+
+type ShelfWithExpandedMedia = Shelf & {
+    expandedMedia?: ShelfWithExpandedMedia[];
+};
+
+export const getProductPageShelvesForOrdering = (
+    page: ShelfBasedProductPage,
+    shelfOrder: string,
+): Shelf[] => {
+    return (
+        page.shelfOrderings[shelfOrder]
+            ?.map((shelfIdentifier) => page.shelfMapping[shelfIdentifier])
+            // The type system doesn't reflect this, but ordering identifier may be provided for
+            // shelves that do not exist. We should probably filter those out
+            .filter((shelf): shelf is Shelf => !!shelf)
+    );
+};
+
+export const getProductPageShelvesWithExpandedMedia = (
+    page: ShelfBasedProductPage,
+): ShelfWithExpandedMedia[] => {
+    const { defaultShelfOrdering = 'notPurchasedOrdering' } = page;
+
+    const shelves = getProductPageShelvesForOrdering(
+        page,
+        defaultShelfOrdering,
+    ) as ShelfWithExpandedMedia[];
+
+    // find the location of the product media of selected platform in shelves
+    const mainMediaShelfIndex = shelves.findIndex((shelf) =>
+        isProductMediaShelf(shelf),
+    );
+
+    let expandedMedia: ShelfWithExpandedMedia[] | undefined;
+
+    if (mainMediaShelfIndex !== -1) {
+        expandedMedia = getProductPageShelvesForOrdering(
+            page,
+            'notPurchasedOrdering_ExpandedMedia',
+        )
+            .filter((shelf) => isProductMediaShelf(shelf))
+            // filter out the product media shelf of selected platform to avoid duplicate shelves
+            .filter(({ id }) => id !== shelves[mainMediaShelfIndex].id);
+    }
+
+    if (expandedMedia) {
+        shelves[mainMediaShelfIndex].expandedMedia = expandedMedia;
+    }
+
+    return shelves;
+};
diff --git a/src/utils/storefront-data.ts b/src/utils/storefront-data.ts
new file mode 100644
index 0000000..9e2d848
--- /dev/null
+++ b/src/utils/storefront-data.ts
@@ -0,0 +1,15 @@
+import type {
+    Region,
+    Languages,
+} from '@amp/web-app-components/src/components/buttons/LocaleSwitcherButton/types';
+import type { StorefrontNames } from '@amp/web-app-components/src/components/banners/types';
+import {
+    regions as outputtedRegions,
+    languages as outputtedLanguages,
+} from 'virtual:storefronts';
+import { getFormattedStorefrontNameTranslations } from '@amp/web-app-storefronts';
+
+export const regions: Region[] = outputtedRegions;
+export const languages: Languages = outputtedLanguages;
+export const storefrontNameTranslations: StorefrontNames =
+    getFormattedStorefrontNameTranslations(regions);
diff --git a/src/utils/string-formatting.ts b/src/utils/string-formatting.ts
new file mode 100644
index 0000000..ff9f8bb
--- /dev/null
+++ b/src/utils/string-formatting.ts
@@ -0,0 +1,126 @@
+import type I18N from '@amp/web-apps-localization';
+import he from 'he';
+
+export function isString(string: unknown): string is string {
+    return typeof string === 'string';
+}
+
+export function concatWithMiddot(pieces: string[], i18n: I18N): string {
+    if (!pieces.length) {
+        return '';
+    }
+
+    return (
+        pieces.reduce((memo, current) => {
+            return i18n.t('ASE.Web.AppStore.ContentA.Middot.ContentB', {
+                contentA: memo,
+                contentB: current,
+            });
+        }) || ''
+    );
+}
+
+/**
+ * Truncates a block of text to fit within a character limit, with a bias towards ending on a
+ * full sentence. If no complete sentence fits within the limit, it falls back to a word-based
+ * truncation with an ellipsis.
+ *
+ * @param {string} text - The text to truncate.
+ * @param {number} limit - The maximum number of characters allowed before truncation.
+ * @param {string} [locale=en_US] - The locale to use when breaking the text into segments.
+ * @returns {string} Truncated text clipped to the limit, ideally ending on a natural stopping point.
+ */
+export function truncateAroundLimit(
+    text: string,
+    limit: number,
+    locale: string = 'en-US',
+): string {
+    // If the text is shorter than the limit, return all the text, unaltered.
+    if (text.length <= limit) {
+        return text;
+    }
+
+    const decodedText = he.decode(text);
+
+    const isSegemnterSupported = typeof Intl.Segmenter === 'function';
+    const terminatingPunctuation = '…';
+
+    // A very naive fallback if the browser doesn't support `Segementer`,
+    // which just truncates the text to the last space before the `limit`.
+    if (!isSegemnterSupported) {
+        const truncatedText = decodedText.slice(0, limit);
+        const indexOfLastSpace = truncatedText.lastIndexOf(' ');
+        if (indexOfLastSpace) {
+            return (
+                truncatedText.slice(0, indexOfLastSpace).trim() +
+                terminatingPunctuation
+            );
+        } else {
+            // If the text is an _exteremly_ long word or block of text, like a URL
+            return truncatedText.trim() + terminatingPunctuation;
+        }
+    }
+
+    const sentences = Array.from(
+        new Intl.Segmenter(locale, { granularity: 'sentence' }).segment(text),
+        (s) => s.segment,
+    );
+
+    let result = '';
+    for (const sentence of sentences) {
+        // If there is still room to add another sentence without going over the limit, add it.
+        if (result.length + sentence.length <= limit) {
+            result += sentence;
+        } else {
+            break;
+        }
+    }
+
+    result = result.trim();
+
+    // If the result we built based on full sentences is close-enough to the desired limit
+    // (e.g. within the threshold of 75% of 160), we can use it.
+    if (result.length >= limit * 0.75) {
+        return result;
+    }
+
+    // Otherwise, fallback to building up single words until we approach the limit.
+    const segments = Array.from(
+        new Intl.Segmenter(locale, { granularity: 'word' }).segment(
+            decodedText,
+        ),
+    );
+
+    result = '';
+    for (const { segment } of segments) {
+        if (result.length + segment.length <= limit) {
+            result += segment;
+        } else {
+            break;
+        }
+    }
+
+    return result.trim() + terminatingPunctuation;
+}
+
+export function escapeHtml(text: string): string {
+    return text
+        .replace(/&/g, '&amp;')
+        .replace(/</g, '&lt;')
+        .replace(/>/g, '&gt;');
+}
+
+export function commaSeparatedList(items: Array<string>, locale = 'en') {
+    return new Intl.ListFormat(locale, {
+        style: 'long',
+        type: 'conjunction',
+    }).format(items);
+}
+
+export function stripTags(text: string) {
+    return text.replace(/(<([^>]+)>)/gi, '');
+}
+
+export function stripUnicodeWhitespace(text: string) {
+    return text.replace(/[\u0000-\u001F]/g, '');
+}
diff --git a/src/utils/transition.ts b/src/utils/transition.ts
new file mode 100644
index 0000000..e89b038
--- /dev/null
+++ b/src/utils/transition.ts
@@ -0,0 +1,45 @@
+import { cubicOut } from 'svelte/easing';
+import type { EasingFunction, TransitionConfig } from 'svelte/transition';
+
+interface FlyAndBlurParams {
+    // Time (ms) before the animation starts.
+    delay?: number;
+    // Total animation time (ms).
+    duration?: number;
+    // Easing function (defaults to cubicOut).
+    easing?: EasingFunction;
+    // Horizontal offset in pixels at start (like `fly`).
+    x?: number;
+    // Vertical offset in pixels at start (like `fly`).
+    y?: number;
+    // Initial blur radius in pixels.
+    blur?: number;
+}
+
+export function flyAndBlur(
+    node: Element,
+    {
+        delay = 0,
+        duration = 420,
+        easing = cubicOut,
+        x = 0,
+        y = 0,
+        blur = 3,
+    }: FlyAndBlurParams = {},
+): TransitionConfig {
+    const style = getComputedStyle(node);
+    const initialOpacity = +style.opacity;
+
+    return {
+        delay,
+        duration,
+        easing,
+        css: (t: number, u: number) => {
+            return `
+                    transform: translate(${x * u}px, ${y * u}px);
+                    opacity: ${initialOpacity * t};
+                    filter: blur(${blur * u}px);
+                `;
+        },
+    };
+}
diff --git a/src/utils/types.ts b/src/utils/types.ts
new file mode 100644
index 0000000..4cb85aa
--- /dev/null
+++ b/src/utils/types.ts
@@ -0,0 +1,17 @@
+/**
+ * Determine if {@linkcode input} matches the `"object"` type
+ */
+export function isObject(input: unknown): input is object {
+    return typeof input === 'object' && !!input;
+}
+
+type Without<T, U> = { [P in Exclude<keyof T, keyof U>]?: never };
+
+/**
+ * Helper type for creating an exclusive union between two types
+ *
+ * @see {@link https://stackoverflow.com/a/53229567/2250435 | StackOverflow Post}
+ */
+export type XOR<T, U> = T | U extends object
+    ? (Without<T, U> & U) | (Without<U, T> & T)
+    : T | U;
diff --git a/src/utils/url.ts b/src/utils/url.ts
new file mode 100644
index 0000000..8596d89
--- /dev/null
+++ b/src/utils/url.ts
@@ -0,0 +1,13 @@
+/**
+ * Removes the protcol, host and port from a URL, returning
+ * just the path and search portions
+ *
+ * This is useful for taking a URL that points to the production site
+ * and removing anything specific to the location that it is deployed,
+ * creating a partial URL that works both locally or when deployed
+ */
+export function stripHost(input: string): string {
+    const url = new URL(input);
+
+    return url.pathname + url.search;
+}
diff --git a/src/utils/video-poster.ts b/src/utils/video-poster.ts
new file mode 100644
index 0000000..e2e32ed
--- /dev/null
+++ b/src/utils/video-poster.ts
@@ -0,0 +1,27 @@
+import type { Artwork } from '@jet-app/app-store/api/models';
+import type { Profile } from '@amp/web-app-components/src/components/Artwork/types';
+import type { Size } from '@amp/web-app-components/src/types';
+import type { NamedProfile } from 'src/config/components/artwork';
+import { buildSrc } from '@amp/web-app-components/src/components/Artwork/utils/srcset';
+import { getDataFromProfile } from '@amp/web-app-components/src/components/Artwork/utils/artProfile';
+
+export const buildPoster = (
+    preview: Artwork,
+    profile: NamedProfile | Profile,
+    mediaQuery: string,
+): ReturnType<typeof buildSrc> => {
+    const profileData = getDataFromProfile(profile);
+    const imageAttributes = profileData[mediaQuery as Size] || preview;
+    const dpr = typeof window !== 'undefined' ? window.devicePixelRatio : 2;
+
+    return buildSrc(
+        preview.template,
+        {
+            crop: 'sr',
+            width: imageAttributes.width * dpr,
+            height: imageAttributes.height * dpr,
+            fileType: 'webp',
+        },
+        {},
+    );
+};