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diff --git a/src/components/hero/Hero.svelte b/src/components/hero/Hero.svelte
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+<!--
+@component
+Component for rendering an item in a "Hero Carousel" without coupling to any specific data model
+-->
+<script lang="ts">
+    import type { Opt } from '@jet/environment/types/optional';
+    import type {
+        Action,
+        Artwork as ArtworkModel,
+        Color,
+        Video as VideoModel,
+    } from '@jet-app/app-store/api/models';
+
+    import mediaQueries from '~/utils/media-queries';
+    import { prefersReducedMotion } from '@amp/web-app-components/src/stores/prefers-reduced-motion';
+    import { sanitizeHtml } from '@amp/web-app-components/src/utils/sanitize-html';
+
+    import AppIcon from '~/components/AppIcon.svelte';
+    import Artwork from '~/components/Artwork.svelte';
+    import LinkWrapper from '~/components/LinkWrapper.svelte';
+    import Video from '~/components/jet/Video.svelte';
+    import type { NamedProfile } from '~/config/components/artwork';
+    import {
+        colorAsString,
+        getBackgroundGradientCSSVarsFromArtworks,
+        getLuminanceForRGB,
+    } from '~/utils/color';
+    import { isRtl } from '~/utils/locale';
+
+    /**
+     * The main text for the carousel item
+     */
+    export let title: Opt<string> = undefined;
+
+    /**
+     * Additional text above the title.
+     * Note: If a slot is defined with the name `eyebrow`, the slot takes precedence.
+     */
+    export let eyebrow: Opt<string> = undefined;
+
+    /**
+     * Additional text below the title
+     */
+    export let subtitle: Opt<string> = undefined;
+
+    /**
+     * Primary accent color for the carousel item
+     */
+    export let backgroundColor: Opt<Color> = undefined;
+
+    /**
+     * Static artwork to display in the carousel item
+     */
+    export let artwork: Opt<ArtworkModel> = undefined;
+
+    /**
+     * Video to display in the carousel item
+     *
+     * Takes precedence over `artwork`
+     */
+    export let video: Opt<VideoModel> = undefined;
+
+    /**
+     * Action to perform when clicking on the carousel item
+     */
+    export let action: Opt<Action> = undefined;
+
+    /**
+     * Whether the artwork should be aligned to the end (e.g. the right edge in LTR) of the container
+     */
+    export let pinArtworkToHorizontalEnd: boolean = false;
+
+    /**
+     * Whether the artwork should be pinned to the vertical middle of the container (it's pinned to the top by default)
+     */
+    export let pinArtworkToVerticalMiddle: boolean = false;
+
+    /**
+     * Whether the text (e.g. title, description, etc) should be pinned to the top of the container
+     */
+    export let pinTextToVerticalStart: boolean = false;
+
+    /**
+     * Allows for the absolute overriding of the profile used for the Hero artwork
+     */
+    export let profileOverride: Opt<NamedProfile> = null;
+
+    export let isMediaDark: boolean = true;
+
+    export let collectionIcons: ArtworkModel[] | undefined = undefined;
+
+    let isPortraitLayout: boolean;
+    let profile: NamedProfile;
+    let collectionIconsBackgroundGradientCssVars: string | undefined =
+        undefined;
+
+    $: isPortraitLayout = $mediaQueries === 'xsmall';
+
+    $: {
+        if (profileOverride) {
+            profile = profileOverride;
+        } else if (isPortraitLayout) {
+            profile = 'large-hero-portrait';
+        } else if (pinArtworkToHorizontalEnd && isRtl()) {
+            profile = 'large-hero-east';
+        } else if (pinArtworkToHorizontalEnd) {
+            profile = 'large-hero-west';
+        } else {
+            profile = 'large-hero';
+        }
+    }
+
+    const color: string = backgroundColor
+        ? colorAsString(backgroundColor)
+        : '#000';
+
+    if (collectionIcons && collectionIcons.length > 1) {
+        // If there are multiple app icons, we build a string of CSS variables from the icons
+        // background colors to fill as many of the lockups quadrants as possible.
+        collectionIconsBackgroundGradientCssVars =
+            getBackgroundGradientCSSVarsFromArtworks(collectionIcons, {
+                // sorts from darkest to lightest
+                sortFn: (a, b) => getLuminanceForRGB(a) - getLuminanceForRGB(b),
+                shouldRemoveGreys: true,
+            });
+    }
+</script>
+
+<LinkWrapper {action} includeExternalLinkArrowIcon={false}>
+    <article
+        data-test-id="hero"
+        class:with-dark-media={isMediaDark}
+        class:with-collection-icons={!artwork && !video && collectionIcons}
+        class:text-pinned-to-vertical-start={pinTextToVerticalStart}
+    >
+        {#if video || artwork}
+            <div
+                class={`image-container ${profile}`}
+                class:pinned-to-horizontal-end={pinArtworkToHorizontalEnd}
+                class:pinned-to-vertical-middle={pinArtworkToVerticalMiddle}
+                style:--color={color}
+            >
+                {#if video && !$prefersReducedMotion}
+                    <Video
+                        loop
+                        autoplay
+                        useControls={false}
+                        {video}
+                        {profile}
+                    />
+                {:else if artwork}
+                    <Artwork
+                        {artwork}
+                        {profile}
+                        noShelfChevronAnchor={true}
+                        useCropCodeFromArtwork={false}
+                        withoutBorder={true}
+                    />
+                {/if}
+            </div>
+        {:else if collectionIcons}
+            <ul class="app-icons">
+                {#each collectionIcons?.slice(0, 5) as collectionIcon}
+                    <li class="app-icon-container">
+                        <AppIcon
+                            icon={collectionIcon}
+                            profile="app-icon-large"
+                            fixedWidth={false}
+                        />
+                    </li>
+                {/each}
+            </ul>
+
+            <div
+                class="collection-icons-background-gradient"
+                style={collectionIconsBackgroundGradientCssVars}
+            />
+        {/if}
+
+        <div class="gradient" style="--color: {color};" />
+
+        <slot name="badge" {isPortraitLayout} />
+
+        <div class="metadata-container">
+            {#if $$slots.eyebrow}
+                <h3><slot name="eyebrow" /></h3>
+            {:else if eyebrow}
+                <h3>{eyebrow}</h3>
+            {/if}
+
+            {#if title}
+                <h2>{@html sanitizeHtml(title)}</h2>
+            {/if}
+
+            {#if subtitle}
+                <p class="subtitle">{@html sanitizeHtml(subtitle)}</p>
+            {/if}
+
+            <slot name="details" {isPortraitLayout} />
+        </div>
+    </article>
+</LinkWrapper>
+
+<style lang="scss">
+    @use '@amp/web-shared-styles/app/core/globalvars' as *;
+
+    article {
+        --hero-primary-color: var(--systemPrimary-onLight);
+        --hero-secondary-color: var(--systemSecondary-onLight);
+        --hero-text-blend-mode: normal;
+        --hero-divider-color: var(--systemQuaternary-onLight);
+        position: relative;
+        display: flex;
+        overflow: hidden;
+        align-items: end;
+        aspect-ratio: 3 / 4;
+        container-name: hero-container;
+        container-type: size;
+
+        @media (--range-small-up) {
+            aspect-ratio: 16 / 9;
+            width: 100%;
+            height: auto;
+            min-height: 360px;
+            max-height: min(60vh, 770px);
+            border-radius: var(--global-border-radius-large);
+            border: 1px solid var(--systemQuaternary);
+        }
+    }
+
+    article.with-dark-media,
+    article.with-collection-icons {
+        --hero-primary-color: var(--systemPrimary-onDark);
+        --hero-secondary-color: var(--systemSecondary-onDark);
+        --hero-divider-color: var(--systemQuaternary-onDark);
+        --hero-text-blend-mode: plus-lighter;
+    }
+
+    .image-container {
+        position: absolute;
+        z-index: -1;
+        width: 100%;
+        height: 100%;
+        background-color: var(--color);
+    }
+
+    .image-container.pinned-to-vertical-middle {
+        display: flex;
+        align-items: center;
+    }
+
+    .image-container.pinned-to-vertical-middle :global(.video-container),
+    .image-container.pinned-to-vertical-middle :global(.artwork-component) {
+        width: 100%;
+        height: auto;
+    }
+
+    .image-container.pinned-to-horizontal-end :global(.artwork-component) {
+        height: 100%;
+        display: flex;
+    }
+
+    .image-container.pinned-to-horizontal-end :global(.artwork-component img) {
+        height: 100%;
+        width: auto;
+        position: absolute;
+        inset-inline-end: 0;
+
+        @container hero-container (aspect-ratio >= 279/100) {
+            width: 100%;
+            height: auto;
+        }
+    }
+
+    .image-container.pinned-to-horizontal-end.large-hero-story-card-rtl
+        :global(.artwork-component img) {
+        inset-inline-start: 0;
+    }
+
+    // This is terrible but essentially the `large-hero-story-card` profile has an aspect ratio of
+    // 2.25:1, so whenever the image container gets expanded past that aspect ratio, we make the
+    // artwork full-width rather than full-height. This should eventually be fixed when Editorial
+    // can prescribe us only 16x9 (1.77:1) hero images.
+    .image-container.pinned-to-horizontal-end.large-hero-story-card,
+    .image-container.pinned-to-horizontal-end.large-hero-story-card-rtl {
+        @container hero-container (aspect-ratio >= 225/100) {
+            :global(.artwork-component img) {
+                width: 100%;
+                height: auto;
+            }
+        }
+    }
+
+    .metadata-container {
+        position: absolute;
+        width: 40%;
+        padding-bottom: 40px;
+        padding-inline-start: 40px;
+        text-wrap: pretty;
+        color: var(--hero-primary-color);
+
+        @media (--range-small-only) {
+            width: 50%;
+            padding: 0 20px 20px;
+        }
+
+        @media (--range-xsmall-down) {
+            width: 100%;
+            padding: 0 20px 20px;
+            text-align: center;
+        }
+    }
+
+    .text-pinned-to-vertical-start .metadata-container {
+        @media (--range-small-only) {
+            top: 20px;
+        }
+
+        @media (--range-medium-up) {
+            top: 40px;
+        }
+    }
+
+    h2 {
+        position: relative;
+        z-index: 1;
+        text-wrap: balance;
+        font: var(--header-emphasized);
+
+        @media (--range-xsmall-down) {
+            font: var(--title-1-emphasized);
+        }
+    }
+
+    @container hero-container (height < 420px) {
+        h2 {
+            font: var(--large-title-emphasized);
+        }
+    }
+
+    h3 {
+        margin-bottom: 8px;
+        position: relative;
+        z-index: 1;
+        color: var(--hero-secondary-color);
+        font: var(--callout-emphasized-tall);
+        mix-blend-mode: var(--hero-text-blend-mode);
+
+        @media (--range-xsmall-down) {
+            margin-bottom: 4px;
+        }
+    }
+
+    p {
+        mix-blend-mode: var(--hero-text-blend-mode);
+    }
+
+    .subtitle {
+        margin-top: 8px;
+        position: relative;
+        z-index: 1;
+        font: var(--body-tall);
+        color: var(--hero-secondary-color);
+    }
+
+    .gradient {
+        --rotation: 55deg;
+
+        &:dir(rtl) {
+            --rotation: -55deg;
+            mask-image: radial-gradient(
+                    ellipse 127% 130% at 95% 100%,
+                    rgb(0, 0, 0) 18%,
+                    rgb(0, 0, 0.33) 24%,
+                    rgba(0, 0, 0, 0.66) 32%,
+                    transparent 40%
+                ),
+                linear-gradient(
+                    -129deg,
+                    rgb(0, 0, 0) 0%,
+                    rgba(255, 255, 255, 0) 55%
+                );
+        }
+        position: absolute;
+        z-index: -1;
+        width: 100%;
+        height: 100%;
+        // stylelint-disable color-function-notation
+        background: linear-gradient(
+            var(--rotation),
+            rgb(from var(--color) r g b / 0.25) 0%,
+            transparent 50%
+        );
+        // stylelint-enable color-function-notation
+        filter: saturate(1.5) brightness(0.9);
+        backdrop-filter: blur(40px);
+        mask-image: radial-gradient(
+                ellipse 127% 130% at 5% 100%,
+                rgb(0, 0, 0) 18%,
+                rgb(0, 0, 0.33) 24%,
+                rgba(0, 0, 0, 0.66) 32%,
+                transparent 40%
+            ),
+            linear-gradient(51deg, rgb(0, 0, 0) 0%, rgba(255, 255, 255, 0) 55%);
+
+        @media (--range-xsmall-down) {
+            --rotation: 0deg;
+            mask-image: linear-gradient(
+                var(--rotation),
+                rgb(0, 0, 0) 28%,
+                rgba(0, 0, 0, 0) 56%
+            );
+        }
+    }
+
+    // When the text is pinned to the top of the lockup, we use a different gradient for legibility
+    article.text-pinned-to-vertical-start .gradient {
+        --rotation: -170deg;
+        mask-image: radial-gradient(
+            ellipse 118% 121% at 100% 0%,
+            rgb(0, 0, 0) 18%,
+            rgb(0, 0, 0.33) 22%,
+            rgba(0, 0, 0, 0.66) 33%,
+            transparent 43%
+        );
+    }
+
+    .app-icons {
+        display: grid;
+        align-self: center;
+        width: 90%;
+        grid-template-rows: auto auto;
+        grid-auto-flow: column;
+        gap: 24px;
+        margin-inline-start: -4%;
+        position: absolute;
+        inset-inline-end: 24px;
+
+        @media (--range-small-up) {
+            width: 44%;
+        }
+    }
+
+    .app-icons li:nth-child(even) {
+        inset-inline-start: 44%;
+    }
+
+    .app-icon-container {
+        position: relative;
+        flex-shrink: 0;
+        max-width: 200px;
+    }
+
+    @property --top-left-stop {
+        syntax: '<percentage>';
+        inherits: false;
+        initial-value: 20%;
+    }
+
+    @property --bottom-left-stop {
+        syntax: '<percentage>';
+        inherits: false;
+        initial-value: 40%;
+    }
+
+    @property --top-right-stop {
+        syntax: '<percentage>';
+        inherits: false;
+        initial-value: 55%;
+    }
+
+    @property --bottom-right-stop {
+        syntax: '<percentage>';
+        inherits: false;
+        initial-value: 50%;
+    }
+
+    .collection-icons-background-gradient {
+        width: 100%;
+        height: 100%;
+        position: absolute;
+        background: radial-gradient(
+                circle at 3% -50%,
+                var(--top-left, #000) var(--top-left-stop),
+                transparent 70%
+            ),
+            radial-gradient(
+                circle at -50% 120%,
+                var(--bottom-left, #000) var(--bottom-left-stop),
+                transparent 80%
+            ),
+            radial-gradient(
+                circle at 66% -175%,
+                var(--top-right, #000) var(--top-right-stop),
+                transparent 80%
+            ),
+            radial-gradient(
+                circle at 62% 100%,
+                var(--bottom-right, #000) var(--bottom-right-stop),
+                transparent 100%
+            );
+        animation: collection-icons-background-gradient-shift 16s infinite
+            alternate-reverse;
+        animation-play-state: paused;
+
+        @media (--range-small-up) {
+            animation-play-state: running;
+        }
+    }
+
+    @keyframes collection-icons-background-gradient-shift {
+        0% {
+            --top-left-stop: 20%;
+            --bottom-left-stop: 40%;
+            --top-right-stop: 55%;
+            --bottom-right-stop: 50%;
+            background-size: 100% 100%;
+        }
+
+        50% {
+            --top-left-stop: 25%;
+            --bottom-left-stop: 15%;
+            --top-right-stop: 70%;
+            --bottom-right-stop: 30%;
+            background-size: 130% 130%;
+        }
+
+        100% {
+            --top-left-stop: 15%;
+            --bottom-left-stop: 20%;
+            --top-right-stop: 55%;
+            --bottom-right-stop: 20%;
+            background-size: 110% 110%;
+        }
+    }
+</style>